The development trend of the global household products industry

The development trend of the global household products industry

 The penetration rate of e-commerce in overseas markets continues to increase, and the online market size of household products is expected to further increase

With the development of logistics and transportation and the advancement of display technology, the R&D and production of household products, as well as the overall supporting industry chain of e-commerce such as warehousing, logistics, and after-sales services, have been continuously improved. The advantages of e-commerce transparency and flat channels are gradually reflected. The proportion is increasing year by year. Especially since 2020, affected by the new crown pneumonia epidemic, overseas consumption scenarios have gradually shifted from offline to online, which has accelerated the rapid increase in the penetration rate of e-commerce in overseas markets. Data show that in 2020, the proportion of household goods e-commerce channel sales will increase to 17.7%. The continuous increase in the penetration rate of e-commerce in overseas markets has prompted the demand for the global online household goods market to continue to grow, and the scale of the online market is expected to further increase.

Consumers are younger, putting forward higher requirements for home furnishing enterprises

The younger generation of consumers has gradually become the main force of consumption, and they pay more attention to the brand image, innovative design, product quality, and consumption experience of products, which puts forward higher requirements for home furnishing enterprises. In the future, domestic and foreign home furnishing companies need to continuously strengthen the brand building, enhance brand awareness, and gradually cultivate consumer brand loyalty; increase investment in research and development, and continue to innovate and design products; strengthen product quality control and improve product quality; improve warehousing and logistics systems, especially for cross-border export e-commerce companies, by strengthening their overseas warehouse construction, improving the timeliness of product logistics and distribution, and achieving efficient after-sales service, thereby improving customer satisfaction. The competition in the global household products industry will gradually return to the comprehensive competition in terms of brand, quality, and service.

Health, energy-saving and environmental protection are also the themes that consumers in the household products industry will pay more attention to in the future

With the improvement of people's quality of life and the advancement of consumption concepts, consumers' yearning for a green and healthy life is increasing day by day. When homeowners decorate their homes, based on meeting functional, aesthetic, and personalized needs, they also pay attention to energy conservation and environmental protection, and other elements. Pay more attention, and have higher requirements for the selection of household items.